OmniActives to vigorously press its defenses against law suit

Released on = August 3, 2007, 3:58 am

Press Release Author = OmniActive Health Technologies

Industry = Food & Beverage

Press Release Summary = OmniActive Health Technologies (OmniActives) will vigorously
press its defenses at all appropriate legal platforms against a law suit filed by
Kemin on July 17, 07 in the U.S. District Court for the Middle District of Florida,
USA.

Press Release Body = OmniActives to vigorously press its defenses against law suit

Wednesday, August 1, 2007, OmniActive Health Technologies, Inc, Short Hills, NJ

OmniActive Health Technologies (OmniActives) will vigorously press its defenses at
all appropriate legal platforms against a law suit filed by Kemin on July 17, 07 in
the U.S. District Court for the Middle District of Florida, USA.

"We have been aware of Kemin\'s 5,382,714 patent and previously considered the scope
of protection afforded by this patent to ensure that our activities were well-clear
of the patent. Having made deep investments in R&D, OmniActives respects
intellectual property, and we have offered and sold our Lutemax® Free Lutein range
in the industry with due diligence after ensuring uniqueness of our IP and patents.
We believe that there is no merit to the contentions by Kemin. OmniActive's
Lutemax® Free Lutein product is covered by the 6,743,953 patent and other patent
pending technologies, which describe a very different product and process than the
5,382,714 patent," said Mr. Sanjaya Mariwala, Managing Director of OmniActive Health
Technologies Pvt Ltd., Mumbai, India. "Our US subsidiary has just received a formal
notice of the suit. Their complaint papers are being scrutinized by our legal team
and attorneys," he added.

OmniActives is the first and only company in the world with international patents
for both Free Lutein (US Patent # 6,743,953) and Lutein Esters (US Patent #
6,737,535) to provide people across the world with nutritionally sound choices and
formulators with the widest range of product options in the Lutein spectrum. In just
three years, OmniActives has successfully innovated novel ingredients and technology
solutions with validated and unique IP, delivering exceptional value to customers.
OmniActives is extending technology and IP to related isomeric forms of lutein such
as Zeaxanthin, and novel delivery platforms such as vegetarian and stabilized
beadlets for lipophilic nutrients.

"We realize that the technological innovation and value that we have successfully
brought to a stagnant and monopolistic Lutein market and to our customers, has been
a powerful combination to cause disruptions in our competitors' plans. With the
inability to match up, litigation is not a surprising response we face from Kemin
who has a well-known history of being litigious. In anticipation, we have been
extremely diligent about our IP position. We will take all appropriate legal steps
to demonstrate that Kemin's contentions against OmniActives are based on a shaky
foundation. It will only assure our partners that we will always bring products to
the market that pass the stringent of tests in being unique IP protected
inventions," added Mr Mariwala.

OmniActives next-generation, patent pending beadletting technology was the first
completely Vegetarian delivery system option for lutein and lutein esters where
existing players only offered out-dated animal ingredient based beadlets to an
increasingly diverse and safety conscious market. Customers have been delighted by
how it has enabled them to better stabilize lutein in complex formulas without
worrying about activity loss in manufacturing line or on the shelf. Particularly
exciting have been the 5 times more potent 25% Lutein beadlets (in a market where
5-10 % versions are still the norm) to enable formulators to deliver to the consumer
higher levels of lutein in keeping with emerging nutritional leads, without adding
to the tablet or capsule size.

With a heritage of 135 years in the international food and nutrition business, the
OmniActive's Lutein range under the Lutemax® Free Lutein and Lutemax® Lutein Esters
trade-mark set the trend for safe xanthophyll-based products for human food and
nutrition applications by show-casing its own supply chain for Lutemax® products
from seed to finished ingredient forms. Keeping in mind the end-use for human
nutrition, OmniActives has completely eliminated the use of undesirable
preservatives like ETQ, BHA, BHT, TBHQ, etc unlike many others in the marigold
processing industry, and highlighted the need for GMO-free, trans-fat free
ingredient systems. As a result, Lutemax® brand Free Lutein and Lutein Esters is
now used in over 100 dietary supplements.

About OmniActives
OmniActive Health Technologies (www.omniactives.com) is promoted by Kancor
Ingredients of India and is focused on innovating novel products and technologies
for health and nutrition, building on Kancor's 135 years history of developing and
producing specialty extracts from plant origins.

OmniActives effectively uses Science and Technology to bring intelligent solutions
that are patent protected, delivering exceptional value to pharmaceutical,
nutritional and food companies.

Web Site = http://www.omniactives.com

Contact Details = Hiren Doshi
Email: h.doshi@omniactives.com
Tel:+1-866-5883629

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